Photo Calendars

• According to the Promotional Products Association, companies in the U.S. annually spend $1.4 billion for custom calendars, many of which would be more effective with personalized photos.
• InfoTrends research shows that text, graphics and personalized dates are the most common types of content added to custom calendars.
• 45% of calendar buyers purchased their custom calendar from a retailer‘s website, 29% purchased from an online photo sharing or printing website, and 24% purchased in-store at a retail location.

According to InfoTrends research, the consumer market shows increased spending on photo calendars to over $50. This suggests that photo calendars are appealing to more consumers, and the custom calendar market is growing in volume and total value, as well as increasing in total number of buyers who are individually spending more.

Boost profit potential in an increasingly commoditized, competitive market with high-quality, value-added photo calendar products. Use Xerox digital presses and photo publishing applications to produce photo calendars that stand apart from the rest. Consider offering a free customized calendar to obtain new customers.