Personalization Boost Returns Using Variable Data Software

The "spray and pray" approach to mass marketing is no longer effective. To stand out in a crowded marketplace, you need personalized, 1:1 communications.

Personalization is proven to:

Reach individual customers with messages tailored to their unique interests
Boost response rates
Increase sales, revenue and return on investment

How do you incorporate personalized communications into your business model? It's easier than you think. We offer the software, hardware and applications you need to create customized, variable data-driven campaigns.

What You Can Create

What does personalization look like? It's the monthly bank statement with images and messages tailored to the recipient's banking habits, life stage, and financial investments. It's the cross-media campaign that incorporates relevant customer information into a postcard, e-mail, website or video. It's also the customized special offer coupons that re-engage past customers based on their previous orders.

Check out examples of the myriad ways we can help you achieve personalization in your marketing efforts:

Software to Enable Personalization

Behind every great custom marketing piece is software that united the customer databases and creative content. Whether you're looking for an easy entry into the world of VDP, a customized Web-to-print storefront or one, integrated solution for creating and implementing robust 1:1 campaigns across all media channels, we offer personalization software solutions to meet your needs.

Digital Presses and Production Printers

Pairing powerful software with digital printing is what makes personalization come alive. We offer the broadest portfolio of digital production printing technologies on the market. Discover the right equipment that will help you attain benchmark image quality while producing top-notch, personalized output for your customers.