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Urban Legends of Digital Color Printing

Urban legends abound everywhere - even in the realm of digital color printing. Don't be misled. Read on to see how other agencies and printers have debunked these common misconceptions.
 
Myths of Digital Color Printing Legend 1
 The image quality isn't good enough.

Debunked:
Digital color presses achieve professional image quality that effectively complements offset in nearly every application.
ICON4 Case Study (848 KB)
Echoes in the Ice Case Study (711 KB)
John Caples Award Book (776 KB)
Pre-Press for Digital Printing Legend 2
Digital printing is too expensive.

Debunked:
Digital printing is cost-competitive. Short runs are less expensive than offset. Warehousing and postage costs are often reduced, and value is added through improved response rates, turnarounds and workflow efficiencies.
dsi Digital Case Study (655 KB)
DMMI Case Study (742 KB)
Ted Gigaprint Case Study (750 KB)
TBC Color Imaging Case Study (688 KB)
Pre-Press for Digital Printing Legend 3
The available papers are too limited.

Debunked:
Ongoing R&D has delivered an ever-widening range of digitally optimized coated and uncoated papers, parchments, cover stock and specialty media to meet almost every need.
Impel Media Case Study (507 KB)
Paragon Media Case Study (336 KB)
Pre-Press for Digital Printing Legend 4
We don't have the data for Variable Information printing.

Debunked:
Most one-to-one marketing pieces use basic and easily sourced data, while providing easy ways to collect personal information for future use.
Heritage Funds Case Study (916 KB)
Pantone Case Study (328 KB)
Mini Cooper Case Study (936 KB)
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 The Urban Legends of Digital Color Printing

Own the book that sets the record straight on the state of digital printing, confronts the myths head-on and illustrates compelling business results achieved using digital color printing and personalization.
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