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 | | | | Xerox Digital Workflow Home | |  |  | The growing need to offer customers integrated communications is the reason the worlds of transactional printing and promotional marketing materials are quickly starting to merge. This transition requires a different, highly flexible workflow, powerful design tools, and high quality output.
Xerox leads the industry in workflow, cut sheet and continuous digital production printing. Our solutions are specifically designed to provide service bureaus and data centres with an efficient process for creating, printing and managing promotional-transactional documents and ensuring long-term growth and profitability.
Download Brochure (PDF, 2.32 MB)
Promotional Transactional Workflow | | | Business Benefits | - Get your marketing message noticed and move customers to act.
- Deliver customer documents over the Web to deepen your customer relationship.
- Increase response rates and profits by adding special offers and promotions to transactional documents.
- Produce most variable data documents at rated speeds to keep throughput and productivity high.
- Reduce costs by sending targeted messages to customers most likely to respond based on past behaviour.
- Leverage existing customer data and legacy applications with output management tools for most efficient use of resources.
- Make the most of your existing equipment investments and enable new profitable applications.
- Reduce cost of maintaining inventory of preprinted forms and reduce waste associated with outdated forms.
| | Applications | | With Freeflow promotional transactional solutions, you can add VI capabilities to your existing workflow to enable these and many other applications. | |  |
Data Driven Graphics- Customer data drives colour-coded graphics
- Variety of formats including pie charts, bar graphs, and tables
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Intelligent Coding- Communicates customer information
- Relays finishing requirements for streamlined document production
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Personalised Digital Forms- Print static and variable data in a single pass
- Reduce costs associated with maintaining a forms inventory
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Rich, Relevant Content- Variable data-driven images and messages customise and personalise content
- Target customer’s specific needs and interests
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| | | Promotional Transactional Workflow | Click here for a detailed explanation of the Promotional Transactional Workflow.
Xerox Production Solutions
Unified Offset & Digital
Personalised Communications
Promotional Transactional
Print on Demand
Book Printing
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