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 | | | | Xerox Digital Workflow Home | |  |  | You need scalable, flexible, integrated solutions to take full advantage of the growing opportunities in one-to-one marketing. And with creative agencies now involved in programme development, and companies running integrated cross media campaigns, the answer is a flexible workflow combined with high quality printing.
Xerox provides comprehensive, versatile solutions to efficiently produce simple VI documents, complex, web-enabled marketing programmes, and one-to-one cross media publishing. FreeFlow workflow products and partner technologies, combined with the highest quality digital presses, let you create and produce the high value 1-to-1 applications that customers are demanding.
Download Brochure (PDF, 1.84 MB)
Personalised Communications Workflow | | | Business Benefits | - Increase response rates and ROI with targeted, focused marketing campaigns that include customer-specific variable images, graphics and text.
- Deepen customer relationships and loyalty with integrated, cross media one-to-one publishing programs.
- Generate more sales with content specific to your customers' preferences.
- Capture more jobs with annuity variable information programs in monochrome and colour.
- Expand your service offerings to include value-added services, such as design, database management, and fulfillment.
| | Applications | | FreeFlow personalised communications solutions provide you with the resources and support to create a wide range of variable data applications: | |  |
Cross Media 1:1 Publishing- Integrates print, Web, and email workflows driven from the same database
- Creates a sales-generating customer experience
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Full Colour Personalised Marketing Communications- Produces highly targeted, full colour marketing brochures
- Automatically imposes postcards for presorting at minimum mailing costs
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Highlight Colour Personalised Marketing Communications- Uses VIPP workflow with highlight colour printing
- Highlight colour gets more attention and improves response rates
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Black & White Variable Data in Preprinted Shells- Uses seamless hybrid workflow with preprinted offset shells
- Generates successful cost-effective marketing communications
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Customised Web Fulfilment- Uses simple, industry-standard PDF workflow
- Easily produces full colour department-specific posters
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Monochrome or Full Colour Personalised Communications- Uses either offset-plus-digital or one-pass full colour digital workflow
- Easily produces customer-focused, relationship-building communications
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| | | Personalised Communications Workflow | Click here for a detailed explanation of the Personalised Communications Workflow.
Xerox Production Solutions
Unified Offset & Digital
Personalised Communications
Promotional Transactional
Print on Demand
Book Printing
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