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The Xerox 1:1 Lab
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Media Coverage
2007, March: Lab creates winning story for Reader’s Digest tests , by Susan Maclean, Direct Marketing News (PDF, 157 KB)
2007, February - March: L’impression personnalisée, Une option intelligente - in French, by Sarah-Geneviève Perrault, Québec Imprimerie, p. 23-24 (PDF, 320 KB)
2006, November - December: La Poste intelligente - Solidarity Fund QFL launch event coverage - in French, Le Maître Imprimeur (PDF, 411 KB)
2006, November: Reader's Digest and Transcontinental Discover Digital Color Printing Delivers More Relevant, Targeted Direct Marketing , by Shelley Sweeney, Graphic Impressions (PDF, 796 KB)
2006, November 19: Xerox Canada gets top honours at the CMA Awards 2006 , Terminal Van Gogh news room (PDF, 80 KB)
2006, November 17: Canadian Marketing Association Awards 2006 , Strategy Magazine (PDF, 70 KB)
2006, October 17: Xerox 1:1 Lab - Lancement résultats du pilote Fonds de Solidarité FTQ - in French, Journal de Montréal (PDF, 411 KB)
2006, October 10: Xerox 1:1 Lab - Solidarity Funds QFL Pilots results launch Canal Argent, Réseau Canoe.com Video Direct Link Internet or document (100 KB)
2006, July: The Power of Personalized Marketing Xerox 1:1 Lab , ICA news letter - summer 2006 (PDF, 165 KB)
2006, May: Heritage Education Funds Taps the Expertise of Xerox , Graphic Impressions (PDF, 1 MB)
2006, January 25: Tourism BC to expand personalized service , Vancouver Sun (PDF, 24 KB)
2005, December 13: Tourism BC Goes 1-1 Using Xerox Technology , IT Business.ca (PDF, 451 KB)
2005, December 5: CMA gives top honours to Xerox 1:1 Lab for innovative marketing , Yahoo Finance (PDF, 119 KB)
2005, December 5: CMA gives top honours to Xerox 1:1 Lab for innovative marketing , Globeinvestor.com (PDF, 74 KB)
2005, December 1: Innovative demonstration at Xerox 1:1 Lab, CMA Award , Xerox Canada newsroom (PDF, 22 KB)
2005, November: Tourism BC says Hello to the Xerox 1-1 colour Marketing Lab , PrintAction (PDF, 209 KB)
2005, November 25: Who scored? Winning campaigns, killer results, CMA Awards 2005 , Strategy Magazine (PDF, 667 KB)
2005, August: The 1-1 Environment , PrintAction (PDF, 760 KB)
2005, July: Heritage response soars in 1:1 Lab mailing test , Direct Marketing News (PDF, 101 KB)
2005, July 22: The Power of Personalization , Canadian Business (PDF, 93 KB)
2005, July 4: Customized Copying , Marketing Magazine (PDF, 33 KB)
2005, June: The 1 to 1 Lab , PrintAction (PDF, 436 KB)
2005, May 31: Making 1 to 1 work , Xplor Canada Central Chapter Meeting agenda (PDF, 73 KB)
2004, November 15: Direct Marketing Gets Xerox Makeover , National Post (PDF, 895 KB)
2004, November 12: 1-1 Lab Launch , Xerox Canada Press release (PDF, 42 KB)
2004, November 12: Xerox launches new marketing system , Globe and Mail.com (PDF, 19 KB)