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 | | | Xerox Canada 1:1 Lab |  | | The 1:1 Lab program is one of Xerox's finest achievements in demonstrating the power of personalized colour marketing. Proving to add tremendous value to its participating customers, the 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages. | | Latest News:
For the second consecutive year, Xerox Canada 1:1 Lab won the CMA (Canadian Marketing Association) Award for "Best Resource Partners Innovation in Marketing 2006", during the CMA Gala on November 17, 2006. |
| | Case Studies | | | To share the impact of the 1:1 Lab, case studies are provided to highlight these transformative results. Case studies will continue to be posted as each 1:1 program is completed and the results are finalized. Visit this site frequently for program updates. | | | |  | Reader's Digest Canada
Reader's Digest Canada is a pre-eminent publisher and direct marketer of magazines, books, music and DVDs, as well as an industry leader when it comes to direct marketing initiatives. Looking to increase its overall response rates, as well as deliver a value-added direct mail package to its customers, Reader's Digest Canada became a participant in Xerox Canada's unique 1:1 Lab. The test results fully proved the effectiveness of variable print-on-demand and the 1:1 Lab was a resounding success in demonstrating the power of relevant, data-driven Marketing. Response rates exceeded expectations and were significantly higher with all the variable packages than the traditional one (up to 111%). The most significant overall improvement in sales, 74%, was achieved with the cross-selling multiple products catalogue. These results proved that relevant complementary offers based on customers' profiles and affinities can greatly impact their purchasing behaviour. Learn how Reader's Digest adds a new chapter in customized direct marketing with the Xerox 1:1 Lab!
> Download Case Study (PDF, 822 KB)
> Download High-Resolution Case Study (PDF, 9 MB) - (High-quality printable version for Commercial Printers) view print instructions (PDF, 17 KB)
> Download or view 1:1 Lab designed marketing pieces (6 variable samples: catalogue, stamps, letter, promissory note, voucher and certificate) (ZIP/PDF, 6 MB) - Web resolution
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| |  | The Conference Board of Canada
The Conference Board of Canada is one of Canada's leading not-for-profit organizations, which specializes in running conferences, disseminating research and providing insights on economic trends, public policy and organizational performance. With so much to offer, the Conference Board did not want to bombard its members with direct marketing pieces that can dilute the effectiveness of their messages. For the promotion of their new initiative, Conference e-Proceedings, the Conference Board participated in Xerox Canada's 1:1 Lab. For the first time ever, the 1:1 Lab has integrated web- and print-based media to foster the capability of direct marketing personalization. Learn how Xerox 1:1 Lab led The Conference Board of Canada to double its direct mail response rates and minimized marketing fatigue among their members.
> Download Case Study (PDF, 496 KB)
> Download High-Resolution Case Study (PDF, 6.5 MB) - (High-quality printable version for Commercial Printers) view print instructions (PDF, 17 KB)
> Download or view 1:1 Lab designed marketing pieces (10 variable samples) (PDF, 1 MB) - Web resolution
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| |  | STAPLES Business Depot
STAPLES Business Depot (STAPLES), is a banner of The Business Depot Ltd, Canada's largest office supplier for small businesses and home offices. By participating in the Xerox 1:1 Lab, STAPLES wanted to re-engage its customers with their previous orders. The company also wanted to increase the amount of customer orders based on their past purchasing history. With customized special offer coupons, the average amount of customers' purchases increased by 18%, and the overall coupon redemption rate escalated to 50% versus the control piece. Profit per customer transaction was 37% higher by using the 1:1 Lab campaign. Find out how STAPLES makes an offer its business customers can't refuse with the Xerox 1:1 Lab marketing solution!
> Download Case Study (PDF, 1 MB)
> Download High-Resolution Case Study (PDF, 7 MB) - (High-quality printable version for Commercial Printers) - view print instructions (PDF, 17 KB)
> Download or view 1:1 Lab designed marketing pieces (3 variable samples) (PDF, 534 KB) - Web resolution
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| |  | Solidarity Fund QFL
The Quebec based labour-sponsored development capital fund, Solidarity Fund QFL's objective is to enhance shareholder's loyalty and motivation by changing their contribution method. To encourage higher investment contributions, Solidarity Fund QFL participated in Xerox's 1:1 Lab. Since then, there has been a 155% to 487% increase (among different shareholder categories) on the number of shareholders who choose to switch from annual lump sum RRSP payments to monthly systematic contributions. The impact of the 1:1 Lab has enabled Solidarity Fund QFL to transform its direct marketing approach and customers' investment behaviour. Find out how the 1:1 Lab helped Solidarity Fund QFL achieve such impressive results.
> Download Case Study (PDF, 891 KB)
> Download High-Resolution Case Study (PDF, 11 MB) - (High-quality printable version for Commercial Printers) view print instructions (PDF, 17 KB)
> Download or view 1:1 Lab designed marketing pieces (26 variable samples in French only) (PDF, 4.04 MB) - Web resolution
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| |  | Tourism British Columbia
To continue the success of BC's $9.5 billion industry, Tourism BC became one of Xerox Canada's key participants in the 1:1 Lab initiative. As Canada's top leader in tourism marketing to consumers, Tourism BC works closely with British Columbia's tourism industry to promote the province. Learn how Tourism BC managed to reduce costs and provide value, with a Return on Investment increase of 25% by using Xerox's personalized 1:1 lab marketing strategy.
> Download Case Study (PDF, 1.1 MB)
> Download High-Resolution Case Study (PDF, 12.6 MB) - (High-quality printable version for Commercial Printers) view print instructions (PDF, 17 KB)
> Download or view 1:1 Lab designed marketing pieces (2 variable samples of Tourism guides) (PDF, 10 MB) - Low resolution
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