Increased relevance leads to unforgettable results
. Direct Mail is a valuable, effective way to connect with your customers through highly targeted, relevant mailings that address their individual interests and needs.
- Over the past several years, advertisers have seen that highly targeted, relevant mailings can be significantly more effective than a non-targeted "shotgun" approach.
- Utilising digital print technologies allows the opportunity to produce relevant and targeted direct mail pieces that will invoke action from the recipient.
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Types of Direct Mail
- Use multi-page formats with room for plenty of copy and graphics, enabling multiple products and services to be sold simultaneously.
- Introduce a compelling twist to a campaign with 3D direct mail that entices the recipient to open it.
- Double postcards combine the look of a postcard with the format of a self-mailer to enable inclusion of a mail reply mechanism.
- Postcards are the easiest, fastest and least expensive direct mail format to produce and mail.
- Standard letter mailings have historically generated the highest response rates among non-catalog direct mailing formats.
- Self-mailers are appealing because they begin selling at the recipient’s first glance and because production is relatively quick, easy and inexpensive.