Standard Letter Mailings

• Standard direct mail letters have historically generated the best response rates in non-catalogue direct mailing
• Letters are more likely to be opened than other direct mailing since they resemble business or personal mail
• Include personal information such as credit card and financial services solicitations, while protecting the receiver's privacy

More than half of direct mail distributed in the United States consists of direct mail letters with a brochure or other offer, packaged in envelopes.

Xerox's solutions for standard letter mailings combine high-quality colour images, variable data capabilities to provide personalisation, a wide variety of finishing options, and an array of media sizes, stock types, and weights.