Xerox 490/980™

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Xerox 490/980™ Color Continuous Feed Printer

Make the transition to continuous color with this easy-to-learn, easy-to-use, easy-to-maintain technology. Our innovative full color continuous feed system delivers high speed, crisp image quality, flexibility and reliability for a wide range of applications.

At a Glance

Standard Capabilities Color continuous feed printing
Rated speed 986 ipm 2-up duplex US letter, 226 feet per minute
Digital Front Ends Integrated Onboard Print Controller - supports IPDS, PDF and Postscript workflows
Finishing Pre/Post
Media Types Pinfed or pinless roll stock, using a tension pinless web
Applications Transactional Promotional
Detailed specifications


  • Expand your applications with a full-color, productive continuous feed printer
  • Communicate your messages more effectively with color – draw attention to the areas where you want your customers to take action
  • Benefit from the best combination of high speed variable data content and full color
  • Minimize or eliminate the whole supply chain of pre-printed offset shells
  • Easy to use, easy to maintain
  • Increase response rates by producing full-color, high speed, personalized marketing messages
  • Automate, enhance and simplify your workflow, enable new applications, and reduce cost by integrating with the FreeFlow™ Digital Workflow collection


  • The industry's fastest toner-based full-color continuous feed
    printer – achieves lightning-fast color printing at up to 986 ipm or 226 feet per minute
  • 19.5 inch web allows for printing 2-up US letter/A4 images or 3-up book images in 6x9 format - uses media more efficiently, saving costs and reducing waste
  • Modular and adaptable configurations let you customize to fit the applications you want to print: choose one print engine for simplex or two for duplex; add pre- and post-processing systems for feeding and finishing flexibility
  • Prints every page with variable data, forms and graphics in one pass on blank roll stock
  • Flash-fusing technology delivers crisp image quality, expands the range of media types and weights you can print onto, and reduces paper shrinkage, paper curl and static, improving performance and reliability in both the printer and the inline finishing devices
  • Precision paper registration ensures the proper alignment for two-sided printing
  • Integrated onboard print controller with graphical user interface allows you to manage all print functions from the printer or remotely from an optional pc

Key Applications

  • TransPromo and Transactional printing: increase response rates with variable data and decrease postal costs by integrating promotional offers with your standard transactional invoices
  • Direct mail: implement cost-effective, targeted full color marketing campaigns with personalized data
  • Publishing: produce manuals, newspapers, and catalogs quickly and efficiently without sacrificing image or output quality

Product Awards

PublicationQuote/Award/Industry RecognitionDate


The 490/980 Color Continuous Feed Printer was honored at the International Gallery of Excellence Awards by the IAPHC (International Association of Printing House Craftsman) in 2010. The winning entry, Aktivia Direct Mail, won a silver award.
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Customer Successes
MBA Group Limited
MBA Group transforms statements from three-ring binders to bound, full-color documents.
Telemail, S.L.
Telemail cuts the soaring cost of monthly statements by 30% for a global airline.
Helpful Resources
Online Purchasing at Your Contracted Prices
Workflow Solutions
Workflow solutions help you connect with your customers and boost productivity
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Business Development
Tools to grow your digital printing business and increase profits
ProfitAccelerator™ resources