Xerox 490/980™

The Xerox 490/980 is no longer sold as new.
You might like to consider the replacement product.
 CiPress™ 325 / CiPress™ 500 

PDF downloads

  • Xerox 490/980 slide1
  • Xerox 490/980 slide2
  • Xerox 490/980 slide3

Xerox 490/980™ Colour Continuous Feed Printer

Make the transition to continuous colour with this easy-to-learn, easy-to-use, easy-to-maintain technology. Our innovative full colour continuous feed system delivers high speed, crisp image quality, flexibility and reliability for a wide range of applications.

At a Glance

Standard Capabilities Colour continuous feed printing
Rated speed 900 A4 ipm
69 metres per minute
Digital Front Ends Integrated Onboard Print Controller - supports IPDS, PDF and Postscript workflows
Finishing Pre/Post
Media Types Pinfed or pinless roll stock, using a tension pinless web
Applications Transactional Promotional
Detailed specifications


  • Expand your applications with a full-colour, productive continuous feed printer
  • Communicate your messages more effectively with colour – draw attention to the areas where you want your customers to take action
  • Benefit from the best combination of high speed variable data content and full colour
  • Minimise or eliminate the whole supply chain of pre-printed offset shells
  • Increase response rates by producing full-colour, high speed, personalised marketing messages
  • Automate, enhance and simplify your workflow, enable new applications, and reduce cost by integrating with the FreeFlow™ Digital Workflow collection
  • Easy to use, easy to maintain


  • The industry's fastest toner-based full-colour continuous feed printer – achieves lightning-fast colour printing at up to 986 ipm or 69 metres per minute (226 feet per minute)
  • 49.5 cms (19.5") web allows for printing 2-up A4 images/US letter or 3-up book images in 6 x 9 format - uses media more efficiently, saving costs and reducing waste
  • Modular and adaptable configurations let you customise to fit the applications you want to print: choose one print engine for simplex or two for duplex; add pre- and post-processing systems for feeding and finishing flexibility
  • Prints every page with variable data, forms and graphics in one pass on blank roll stock
  • Flash-fusing technology delivers crisp image quality, expands the range of media types and weights you can print onto, and reduces paper shrinkage, paper curl and static, improving performance and reliability in both the printer and the inline finishing devices
  • Precision paper registration ensures the proper alignment for two-sided printing
  • Integrated onboard print controller with graphical user interface allows you to manage all print functions from the printer or remotely from an optional PC

Key Applications

  • TransPromo and Transactional printing: increase response rates with variable data and decrease postal costs by integrating promotional offers with your standard transactional invoices
  • Direct mail: implement cost-effective, targeted full colour marketing campaigns with personalised data
  • Publishing: produce manuals, newspapers, and catalogues quickly and efficiently without sacrificing image or output quality

Product Awards

PublicationQuote/Award/Industry RecognitionDate


The 490/980 Color Continuous Feed Printer was honored at the International Gallery of Excellence Awards by the IAPHC (International Association of Printing House Craftsman) in 2010. The winning entry, Aktivia Direct Mail, won a silver award.
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Customer Successes
MBA Group Limited
MBA Group transforms statements from three-ring binders to bound, full-color documents.
Telemail, S.L.
Telemail cuts the soaring cost of monthly statements by 30% for a global airline.
Workflow Solutions
Workflow solutions help you connect with your customers and boost productivity
See workflow software 
Business Development
Tools to grow your digital printing business and increase profits
ProfitAccelerator™ resources