QuantumDigital, Inc was hosting a Marketing Innovation and Discovery Summit in an effort to share their thought leadership in multi-channel marketing and to gain wider recognition for their full-service marketing capabilities. To attract attendees, QuantumDigital launched a highly personalized, cross-media campaign utilizing their Xerox iGen4 EXP Press. The campaign included 1:1 postcards, emails, innovation booklets, and a poster showcasing the iGen4 EXP Press's 26" sheet-size capabilities. The campaign generated a 51% response rate and a 38% conversion rate.
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