With a desire to capture a larger slice of market share within their region, decided to expand into the book production industry after talking with customers and prospects at the drupa 2008 tradeshow. With a fleet of Xerox digital presses, including the Xerox iGen3 Digital Production Press, Xerox Nuvera 100 Digital Copier/Printer and Xerox 1300 Continuous Feed Printer, LaserTryk was able to offer an automated solution providing customers with flexibility in title quantites when placing orders. As a result of this new venture, LaserTryk now pulls in €150,000 per month, while also capitalizing on cross-selling opportunities by increasing A4 color print volume by 700,000 to 1,000,000 prints per month.
  • Book Publishing
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