Keiger / WilsonMcGuire
In an effort to encourage golfers to enroll in their golf academy, WilsonMcGuire turned to an expert in direct marketing for help. Keiger Graphic Communications produced a campaign complete with an initial mailer, personalized web sites, emails, postcards and a follow-up brochure. With 672 possible variations of the mailer, Keiger looked to the Xerox iGen4 Digital Press to achieve outstanding quality for the 1:1 brochures. As a result, WilsonMcGuire saw an 11.3% response rate and an abundance of new students to the academy.
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