IOS / Telegraph
IOS helped redesign the voucher booklet for The Daily Telegraph, a U.K. newspaper with a circulation of over 650,000. The previous booklet was cumbersome for readers to use, and the loose promotional offers were often discarded by consumers - leading to poor response to advertisers. The new personalized voucher booklets were produced offset and overprinted with the Xerox® Nuvera 288. Response rates and demand for advertising has grown the The Daily Telegraph, and IOS now produces 50,000 voucher booklets a week.
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