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Integrated Mailing Services

Integrated Mailing Services, IMS, was tasked with helping one of their clients, St. Kilda Football Club of Melbourne, create new Membership Renewal Notices. With 7 different membership categories, much of the club's revenue depended on retaining members, migrating members to higher levels of membership, and recruiting new membership. With a mailing list of 31,000 members and prospects, IMS utilized XMPie variable data software to devise an A3 duplex document complete with 50 variable text/image fields. The Xerox iGen4 Press produced a high-quality color mailer, which was folded to A5 size and mailed. A record 41,163 memberships was recorded, which far exceeded the St. Kilda Football Club's expectations.
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