COPYGRAPH, Verona, Italy, was founded in 1995 as small copy shop serving the university market in its local community. A steady flow of walk-in traffic drove its digital print volume, but the company wanted to move beyond the consumer market and a dependence on walk-in business. It started to target the business-to-business market with transactional printing services. As a result the business grew, but Riccardo Nuvolari, the company's owner, believed business growth wasn't at its full potential.
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