Angstrom Graphics (Cleveland, OH) reaped double-digit sales growth in its digital printing business by altering its business development efforts. The company rewrote its marketing plan, separated its digital unit from its commercial litho printing operation, created a dedicated sales force to sell digital printing, and used its technology to demonstrate its offerings. These tactics resulted in a 35% combined growth rate over the past three years, with most of that growth occurring in the past 12 months. Nearly 30% of Angstrom Graphics' business is now from non-offset revenues.
For more information, call 1-800-275-9376 ext. 774 or contact us online.