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Sales & MarketingOnce you have digital printing capabilities, developing effective, innovative ways to generate the volume and revenues you've been anticipating is the next step. The following tools offer everything from marketing plans to open house guidelines to the means to create portfolio samples almost instantly.
ProfitAccelerator Essentials Kit
- A combination of several of the most popular ProfitAccelerator tools: Marketing Accelerator Kit, Open House/PR Binder, Digital Sales Management Kit, Job Preparation Guide for Designers book, Prepress for Digital Printing book, and A Design Guide for Black-and-White Cut Sheet Production book
- Available in English, French, Italian, German, Spanish, Portuguese, and Dutch
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Salesperson Audio Training Series
- Learn what digital printing sales people need to know and do to start selling
- Audio training modules explain and reinforce five key areas for success: Territories; Prospecting; Making Calls; Getting Appointments; Handling Objections
- Simulated discussions between a print shop owner and a new sales person
- Courses pre-loaded on a Playaway® player with earphones, strap & batteries
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Marketing Accelerator Kit
- Create your own detailed marketing plan to promote and sell digital printing
- Includes tips, worksheets, and a sample marketing plan
- Also includes a list of industry and Xerox resources and additional references
- Kit consists of a binder with hard copy plus a CD for your convenience
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Open House/PR Binder
- Well-run open houses and seminars can dramatically grow sales and clientele
- A Public Relations section provides you with tools to boost your visibility, create demand for your company's offerings, and build customer relationships
- Kit consists of a binder with event checklist, useful tips, a timetable, and other information you'll need to stage a successful open house
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Digital Sales Management Kit
- Build and manage an effective, successful digital sales force
- Understand your customer's requirements and build a sales structure to meet those needs
- Kit includes information, strategies, best practices, and worksheets to help you and your managers lead a successful digital sales force
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The Best of Instant and Small Commercial Printer Magazine
- An informative collection of articles written by industry expert Joe Rickard
- Provides insight into sales management techniques and how to manage a digital sales force to spot new opportunities for growth
- Perfect complement to the Digital Sales Management Kit
- Magazine and articles reprinted with permission from the publisher
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Vertical Market Kit, Volumes 1 and 2
- Speak the "language" of your customer's business
- Use innovative samples to sell new ideas to customers in vertical markets
- Kit contains source files to create personalised 1:1 samples, information to develop vertical marketing plans, primers to train your sales force in vertical market issues, and sales presentations tailored to specific vertical markets
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Vertical Market Print Samples
- Demonstrate your understanding of vertical markets and their print applications
- Choose from 20 Industry Print Sample kits loaded with new ways to communicate using Xerox digital printing and workflow solutions
- Each kit includes 10 or more sample applications/documents; application briefs; industry primer; and a customisable executive customer presentation
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ProfitAccelerator for In-Plant Kit
- Create a Marketing Plan to grow print centre volume and promote your offerings
- Kit includes: In-Plant Marketing Accelerator book; In-Plant Open House/PR book; ProfitQuick Brochure; Resource Directory for additional In-Plant tools; and customisable tools, guides, and templates on CD
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Best of In-Plant Graphics Collection
- This "Best Of" collection captures Xerox success stories in In-Plants and describes how In-Plants used digital technology to drive their printing business
- Articles cover technical and business-related topics, focusing on publishing, prepress, printing, binding, and mailing
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ProfitAccelerator Business Development Kit for DocuColor™
- Volume-building resources designed for Xerox DocuColor™ products
- All the tools you need to create a custom Marketing Plan, including the Open House/PR book and Digital Sales Management book
- Information on how to obtain and use: the ProfitQuick™ financial modeling tool, application samples for your targeted industry; and a wide variety of paper and specialty media
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Innovate Magazine
- Educate and inform executives about the significant value of networked digital documents through digital printing
- A dynamic collection of customer-focused articles
- Interesting and detailed discussions of how others have benefited from taking innovative approaches to their commercial printing businesses
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Samples CD Print Kits
- Create personalised portfolio samples using these source/PDF files
- Build a winning portfolio displaying vibrant, true-to-life colour quality and unique variable information capabilities of Xerox digital presses
- Resources for iGen3™, DocuColor 240/250, DocuColor 7000/8000, 4110™ Enterprise Printing System, and Xerox Nuvera™ Digital Production Systems
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Case Studies Kit
- Learn and share what others have successfully accomplished
- Best practices of over 40 graphic communications professionals are featured
- Each case study shares the customer challenge, solution, and measurable results they've achieved with digital printing
- Kit includes case study doc with summary, searchable CD, and high-res PDFs
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Business Development Resource Guide
- Find information on business development strategies easier
- For those just starting and those looking for the next "killer app"
- Learn, generate ideas, and stay current with latest industry information
- Kit includes CD and materials employing different media including print, presentations, and the Web
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Graphic Impressions Magazine Article Reprint Kit
- Gain insight from industry experts on how to market for future growth
- Learn how others have used digital technology to drive their printing businesses, boost profits, drive efficiencies and stay profitable despite market fluctuations
- Reprinted from recent editions with permission from the publisher
- Available in collections specialised for ProfitAccelerator or Creatives
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ProfitAccelerator Calendars
- Stunning 2007 calendars
- Breathtaking images and samples taken from the Corning Museum of Glass
- Printed on the best of Xerox digital technology
- A perfect addition to your office or as a gift!
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Portfolio/Plastic Tote/Duffel Bag
- Stylish, versatile tools provide an attractive, functional way to carry and showcase your ProfitAccelerator resources
- Oversized zippered artist's portfolio, clear plastic sleeves in a spiral binder
- Clear plastic tote is more like a briefcase
- Wheeled duffel bag can carry all your ProfitAccelerator resources and tools
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