Grow your digital printing business with Xerox business development resources
Xerox ProfitAccelerator® is a robust set of tools and programs designed to maximise your digital printing equipment investment, bringing together Xerox's unparalleled digital printing experience and expertise, world-class resources and industry-leading support.
Our Business Development Consultants can show you how to build a successful digital printing business with assessments, plan development, sales training and more – delivered face-to-face or through webinars and online classes.
This robust support comes together with one goal in mind: growing your business.
We provide everything you need to make your digital printing business take off:
tools to help create your business plan and calculate return on investment
templates, guides, and samples to help you produce new applications
classes, webinars, and consulting to educate your staff on profitable digital printing opportunities
books, magazines, and brochures to keep you up to date on the latest digital printing trends.
Multi-Channel Communications
The number of communication campaigns that utilise a variety of channels – print, mobile, social, and online – is increasing. That's not hype according to InfoTrends, who found in their October 2010 cross-media study that marketers are now using an average of 2.7 media channels per campaign. This trend presents a huge opportunity for print service providers who ensure their strategy and capabilities support multi-channel communications.
ProfitQuick™ Direct Marketing ROI Planner (software tool)
A powerful marketing tool designed to demonstrate and project the complete return on investment (ROI) of a direct marketing campaign or program. It's not just another calculator – it's an advanced provider of true projections and results to evaluate the effectiveness of your direct marketing projects, giving you the ability to compare campaigns and evaluate risk.
Direct Marketing Application Development Consulting Services
Our Business Development Application Services can help your sales and operations teams to understand how to identify, capture, and leverage direct marketing opportunities and understand how to effectively implement a direct mail workflow in your company.
New York Mets
Statistics matter in baseball - and in marketing. When using data-driven direct mail to test against no personalisation, the Xerox 1:1 lab partners helped the Mets gain a 57.2% increase in group ticket sales with 36.3% more groups responding.
Miami University
Miami University, with the help of b+p+t communication solutions, used personalised, relevant brochures and pURLs to attract a higher percentage of high-performing college-bound students to their Honors program. They surpassed their target by 30% while decreasing print costs by 29%.
Ensuring your success with Xerox Business Development Consulting Services
Our business development consulting support can help you build a successful digital printing business. Classroom-style courses, webinars, e-Learning, and customised consulting are available online or on-site, at your location or ours. We offer more than a set of tools and services – Xerox is your partner for success, dedicated to helping your business grow.
Sales & Marketing Services
Get on the fast track to success with services that help you developing a marketing business plan with strategies and tactics, build relationships with influential agencies and marketers, leverage social media as part of your communications plan, and train your sales force to identify and capture new revenue opportunities. A sampling of services includes:
Workflow & Operational Services
Building, integrating, automating, and overall enhancing your workflow is critical for efficient digital printing operations. Support is available from our specially certified Xerox analysts, business development consultants and external network of industry experts in several areas:
Application Development Services
These consulting services assist you in developing high-value, high-volume specialised applications and enable you to grow your business and become more strategically relevant to your clients. Support in this area is for your operations team and sales reps and includes:
Financial resources to help you run a profitable digital business
How quickly can you generate ROI for your capital investments? On which device – offset or digital – is it most profitable to run a particular job? How do you go beyond traditional cost + pricing to a value-based model? What are your actual operating costs?
The Xerox ProfitQuick™ Job Estimator, Business Planner and Investment Planner can help answer these questions, and more. We offer financial modeling software, guides, and assessments to maximise your investment and achieve a profitable bottom line.
