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Application Development
Discover a whole new world of innovative and profitable applications in the following offerings - then learn how you can put them in practice to drive your business to new heights.
Value-Based Pricing Workshop
- This workshop shares the rationale, methodology, management and marketing strategy to successfully transition from a cost-based to a value-based pricing model. This workshop complements the ProfitAccelerator Value-Based Pricing Guide.
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Xerox Mail Shop in a Box
- Add mailing capabilities, revenue and profits to your digital printing business
- Learn 7 easy steps to successfully entering the mail business from mailing industry authority Mary Ann Bennett
- Includes tools and templates to help you get started
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Picture Me Profitable Kit
- Enter the lucrative photo specialty market with this collection of photo resources
- Designed specifically for use with entry-level Xerox digital printing devices
- Includes: white paper sharing insights on photo specialty opportunities, marketing plan, sample applications book, templates and source files, and CD with industry articles and research reports
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uPublisher™ Digital Books Development Kit
- Get your share of the greatest single growth opportunity in digital printing
- Includes: The Best Little Big Book of Ideas, The Best Little Big Book Hints and Tips, and Why the Digital Market Is for You and How to Sell It presentation
- CD with source files for both books - print them and share them to demonstrate your book printing capabilities
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Profiting Through Personalization Kit
- Demystify the process of designing, creating, printing and selling digital color/variable information services
- Comprehensive 1:1 marketing kit tells you how to use the most popular variable information application to your advantage
- Includes customizable application templates, marketing presentations & more
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Create Relevant Direct Marketing That Gets Results Book
- How-to book gives information and guidelines for creating targeted, relevant direct marketing programs using digital technologies
- Case studies exemplify topics and show how others have succeeded with effective direct marketing
- Comes with a case study directory and a CD ROM with case study PDFs
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individualized™ media essentials Book
- Help customers generate sales and revenue with variable data printing (VDP)
- Tailor each direct mail piece to the unique needs and buying preferences of every member of the target audience
- Book includes: a marketer's perspective; a printer's perspective; a "go forward guide" for each role; case studies; and a glossary of industry terms & resources
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Data-Driven Print Book
- Today's hottest digital print application: Customized marketing communications
- Describes strategic issues, technical concepts and opportunities for success and business growth through investment in variable data printing
- Documents current use of personalization and custom communications
- Identifies best practices, best prospects, and associated business models
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