Colour + Personal Intelligence = Five-Fold Jump in Response Rates

Sophisticated colour images, graphics and text personalised to individuals have a remarkable ability to cut through the clutter of generic marketing messages that bombard customers every day.

The results are faster and higher response rates, increased sales and the power to create and maintain the customer relationships that foster brand allegiance.

iGen3, coupled with our powerful RIP choices, delivers new levels of efficiency, speed and quality to help you take advantage of the revenue potential in this growing market.

The Xerox portfolio of variable information (VI) solution offerings -- from the most basic to the most complex -- provides the flexibility you need to attract and satisfy a wide range of customers.

We believe your customers will find these results so compelling that they will accelerate the trend towards 1 to 1 marketing - thereby increasing the accompanying growth in printing.