The Xerox iGen3 110 Digital Production Press with SmartSize™ Technology revolutionises digital production printing with automatic make-ready and collation, the ability to mix stocks within a run, and built-in intelligence to maintain colour fidelity and registration.

Job Versatility
The iGen3 gives you the flexibility to say yes to more customers. Now short runs don't have to be so short. Fast turnaround is even faster. Every page can be customised and personalised. Combine colour with black and white. Print on demand books, catalogues, brochures, direct mail, inserts, and flyers with brilliant graphic arts quality.

Variable Information Printing
Customise, personalise and add more value to every page. Use customer data captured from CRM databases, Web sites and call centres to drive variable text, images and graphics in marketing communication materials. Variable information printing enables you to support high-value customer marketing programs and increases customer loyalty and response rates.