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Urban legends abound everywhere - even in the realm of digital color printing. Don't be misled. Read on to see how other agencies and printers have debunked these common misconceptions.
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Legend 1
The image quality isn't good enough.
Debunked:
Digital color presses achieve professional image quality that effectively complements offset in nearly every application.
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Legend 2
Digital printing is too expensive.
Debunked:
Digital printing is cost-competitive. Short runs are less expensive than offset. Warehousing and postage costs are often reduced, and value is added through improved response rates, turnarounds and workflow efficiencies.
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Legend 3
The available papers are too limited.
Debunked:
Ongoing R&D has delivered an ever-widening range of digitally optimized coated and uncoated papers, parchments, cover stock and specialty media to meet almost every need.
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Legend 4
We don't have the data for Variable Information printing.
Debunked:
Most one-to-one marketing pieces use basic and easily sourced data, while providing easy ways to collect personal information for future use.
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Buy the Book
The Urban Legends of Digital Color Printing
Own the book that sets the record straight on the state of digital printing, confronts the myths head-on and illustrates compelling business results achieved using digital color printing and personalization.
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