Helping do-it-yourselfers validate the right paint color, every time. Xerox Phaser color printers are critical links in the process – making sure that what customers choose in the store accurately matches what they want for their home. That step requires true, high-quality printouts of the colors selected.
Embedded in every store of The Home Depot® in North America (and in parts of Asia), ColorSmart by BEHR™ kiosks have revolutionized how do-it-yourselfers choose colors for their painting projects.
The interactive color-coordination system allows people to select paint colors that complement their samples of existing paint, fabric and other materials. Then, using a video monitor to guide them, they can create a virtual environment featuring the colors they have chosen, and experiment with others.
The critical link in the process is validating the customers’ color choices – by providing quality color prints they can take home as a reference of their selected color schemes. And that’s where Xerox comes in.
“When it comes to their surroundings, people don’t want to make mistakes,” says Mary Rice, VP, Marketing, Paint-Color-Interactive at Behr. “They need to take more than a paint chip back into the home to confirm they’ve made the right choice.”
In other words, what’s the best way to bring a true color to the printed page, so it can be tested at home? For Behr, the choice was an easy one: the Xerox Phaser® 8500 color printer, whose solid-ink technology is extraordinary in its simulation of the entire range of paint colors.
The added advantage of Xerox’s proprietary solid ink: cartridge-free ink sticks mean less waste and less space needed to keep an ample supply on hand.
Not only does this Xerox technology facilitate what is perhaps the most critical element in the buying process, it does so in a challenging environment. Not the refined confines of an office, but the robust, let’s-get-it-done arena of home improvement. Behr needed a partner that understood the difference and could deliver the required quality, again and again.
Xerox provided expertise to Behr in the design of a rugged kiosk cabinet that would keep out excessive dust particles and would also be easy to reload with paper and ink. The cabinet design helps the printer remain reliable, no matter how often it is used and regardless of the store environment. Without such a commitment to this critical step in the process, the buying decision could be compromised and the Behr brand impacted.
Xerox, usually behind the scenes, specializes in making customers look good in the eyes of their customers. Maybe that’s part of the reason Behr is one of The Home Depot’s Partners of the Year in paint and stain.