From fans and players to press and staff, Xerox serves the USTA and WTA through powerful partnerships.
As the global leader in women’s professional sport with more than 2,500 players representing 92 nations, the Women’s Tennis Association (WTA) is responsible for providing an unforgettable experience week after week for millions of tennis fans around the world. That’s why Xerox is behind the scenes developing simple solutions for WTA’s complex business processes.
The 2014 journey for women's tennis stars culminates at the WTA Finals Oct. 20-26 in Singapore—the first Asia-Pacific city to host the event.
Get Ready for the WTA Finals
The players are getting excited for the WTA Finals and so should you. Watch the “Road to Singapore,” a 10-part video series premiering Aug. 28.
WTA Live All Access Hour (AAH) is a series of live interviews with WTA's biggest stars before major tournaments. During each show, players discuss the upcoming tournament, answer fan questions and play an array of games – all with a goal of taking fans behind the scenes with their favorite players.
Leveraging Vine, Twitter’s mobile service for creating short, looping videos, Xerox and WTA have developed #AAHfancast—a program that lets fans be seen by their favorite women’s tennis players during All Access Hour presented by Xerox.
Fans create an original Vine video that includes a question for their favorite women’s tennis star and tweet it using the hashtag #AAHfancast. Selected videos are aired during the live All Access Hour show when the likes of Serena Williams, Agnieszka Radwanska, Maria Sharapova and other top players answer the questions and often autograph merchandise for the participants.
The WTA has 52 tournaments a year, broadcast over hundreds of different TV channels in various countries. We’ve helped simplify the viewing experience for tennis fans around the world by developing a single WTA TV web page. The page reads your browser settings to determine your location, and then serves up a user-friendly, interactive TV schedule. It includes a dropdown menu so you can choose a different country/time zone. Now you’ll never miss another WTA broadcast.
For the WTA’s annual Pre-Wimbledon Party, Xerox Communication and Marketing Services built a guest list management system, including an admin. portal for WTA to manage invitations and responses along with a digital on-site check-in feature. The party was wildly successful with more than 1,000 attendees resulting from 1,466 email invitations.
As the highest-attended annual sporting event in the world, communication is critical behind the scenes at the US Open. We coordinate event communications for thousands of employees, vendors, media and fans in our role as the exclusive office equipment, document technology and services provider for the US Open.
Xerox document technology is integrated into many key areas of the US Open: tournament operations, business operations and the Media Center, where Xerox’s hands-on service is critical for serving up key communications around the tournament, such as daily draw sheets, hot sheets, press releases and more.
Xerox is an official partner of Arthur Ashe Kids’ Day, a family-friendly event full of tennis, music, games and fun. We’re also the title sponsor of the Arthur Ashe Kids’ Day Performance Challenge, where some of the sport’s top players take aim at Xerox targets as they try to win for their chosen charity.
Go behind the scenes with our “Inside the US Open” video series to see how to ace the business of tennis.
Production: Behind the Scenes
See our technology-forward, proactive, adaptive approach to supporting 1,500 international broadcasters at the US Open.
Getting to the Open
Whether by plane, train or automobile, fans come from all over the globe to the Billie Jean King National Tennis Center in Queens, New York, to see the world’s greatest tennis players emotionally transport them through an event like no other.
Mary Carillo and other on-air Tennis Channel talent gather together to make a game plan for broadcasting the US Open in an edgy, fun way.
The Xerox approach to sponsorship is more than just a logo on a banner. We work behind the scenes to create memorable experiences for customers. Take a closer look at how each sponsor partnership showcases our unique specialty in simplifying complicated work.
Our managed print services help
transform Cirque du Soleil's document
processes so they can focus on performing awe-inspiring feats.
Our solid ink technology and content management software
support Alexandra Cousteau's expedition and our shared commitment to sustainability.
See how we've helped the Mets streamline
workflows and reduce costs
for their overall operations.
We serve up fast and accurate
communication with officials, administrators, press,
players and guests so the US Open can
focus on the business of tennis.
As the exclusive provider of business services
and document technology and management to the
WTA, we help connect tennis fans with their favorite female athletes.