Acing communications: Xerox and the US Open

Our partnership with the US Open

As the highest-attended annual sporting event in the world, communication is critical behind the scenes at the US Open. The US Open was looking for a better way to coordinate event communications for thousands of employees, vendors, media and fans. They found what they were looking for in Xerox: better document technology and broader capabilities from a global leader in business communications and document management.

Read on to learn about Xerox’s partnership with the US Open, then check out our sweepstakes for a chance to win great prizes!

Our partnership with the US Open Enter for your chance to win!
 Take a shot at winning smashing prizes this year by entering our exciting sweepstakes.

Click below to reveal the details!

Xerox Match Point Quiz- put your knowledge to the test and win big

When it comes to providing a winning experience at the US Open this year, Xerox is game. Now take your shot to win a trip to the 2013 US Open or some sweet tennis loot by answering the questions below then complete a form to enter the Xerox Match Point Sweepstakes.

It’s an easy, online scavenger hunt about how Xerox document technology and services support the US Open. Hint: You can scoop up all the answers by reading this page, downloading the PDFs and watching the videos.

  • Grand Prize—Travel package with two tickets to the 2013 US Open Men’s Singles Semifinals
  • Ten Second-Place Prizes—An array of fabulous US Open tennis merchandise

What is Xerox serving up to attendees this year at the event with the Xerox ColorQube 8870?

  1. Personalized fan photos that are either Tweeted for print or taken by our onsite photographer
  2. Posters of favorite tennis players on Xerox heavy stock gloss paper
  3. Onsite business prints for mobile users with the Xerox Mobile Print Solution

What important documents is Xerox handling this year at the US Open?
  1. Daily draw sheets
  2. Hot sheets
  3. Standard business documents
  4. All of the above

How is Xerox involved with the ‘10 and Under Tennis’ program in 2012?
  1. Xerox ensures all of the mini-court building contracts are produced and delivered on time.
  2. Xerox will implement a one-to-one multi-channel tennis event marketing campaign as part of the USTA partnership to increase awareness of the program.
  3. Xerox has volunteered ball boys to help keep the game moving.





No Purchase Necessary. Sweepstakes begins on 8/25/12 and ends on 12/21/12. Must be legal resident of United States or District of Columbia, at least 21 years of age. For Official Rules visit here. Void where prohibited. Sponsor: Xerox Corporation, 45 Glover Avenue, Norwalk, CT 06856-4505.


Our partnership with the US Open

Serving the US Open
Xerox document technology and services is integrated into many key areas of the US Open: tournament operations, business operations, and in the media center, where all print devices – scanners, printers, fax machines, mobile, multifunction devices, etc. – are fully networked and consolidated for super-efficient color communications. And you’ll see a wide variety of Xerox printer technology hard at work, including the ColorQube 8870 solid ink printer, the WorkCentre 75nn series tabloid printers, and the WorkCentre 6505 color multifunction printer.

Sophisticated Xerox software is monitored by knowledgeable onsite DocuCare associates to prevent downtime. Xerox’s hands-on service is critical for serving up key communications around the event to employees, media and fans, such as:

  • Daily draw sheets -- the fans’ de facto guide to the entire event.
  • Hot sheets, which provide fans with daily facts and behind-the-scenes insights.
  • Other expected business related printing demands.

Our partnership with the US Open Capture your US Open Moment
 This year US Open attendees stopped by our onsite promotional booth to engage in their own personal tennis photo shoot. Once the moment was captured, it was sent off to our ColorQube 8870 solid ink printer to be personalized and printed on Xerox specialty paper. Not only did attendees walk away with their own personalized souvenir from the US Open, at any point, they can access their photo from our online photo gallery to tag and share with friends.

If attendees were on the run catching the action at the US Open, they also had the ability to Tweet photos to @XeroxCorp to be printed at the Xerox Promotional Booth and uploaded to our online gallery. No matter where attendees were at the event, Xerox was waiting behind the sidelines to deliver the winning shots!


Our partnership with the US Open Xerox lends a hand to USTA Serves®
 US Open attendees partnered with Xerox to help raise money for a great cause. By checking in using foursquare® at Xerox’s Promotional Booth, we donated $5 (up to $7500) to USTA Serves®1.

Our partnership with the US Open 10 and Under Tennis Campaign
 The USTA's 10 and Under Tennis program hopes to attract young kids to the sport with smaller courts, bigger rackets and softer tennis balls. We're helping the USTA promote 10 and Under Tennis with a one-to-one, multi-channel event marketing campaign that includes:
  • Extensive customization to accommodate a diverse set of tennis facilities with varying marketing goals and demographics.
  • Economies of scale that come from marrying variable data to one set of templates using our XMPie technology.
  • A theme integrated through creative pieces ranging from personalized email invitations with registration PURLs to a memento magnet bearing the child's name.
  • A marketing intelligence portal for reporting pre- and post-event analytics.








1USTA Serves is a 501(c)3, tax-exempt, not-for-profit, charitable and educational organization. IRS ID #13-3782331. ®2012. USTA Serves Incorporated, 70 West Red Oak Lane, White Plains, NY 10604. All rights reserved.