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About the Xerox Rochester International Jazz Festival
Each year, the Xerox Rochester International Jazz Festival attracts the world’s top musicians, budding stars and everyone in between to perform at what has become one of the nation’s most respected celebrations of music. Norah Jones, Diana Krall, Esperanza Spalding, Steve Martin and the Steep Canyon Rangers, Zappa Plays Zappa, and Daryl Hall with Keb’ Mo’ lead this year’s lineup of more than 1,000 performers playing hundreds of shows throughout the heart of downtown Rochester, NY.
In its fourth year as title sponsor, Xerox is working harder than ever behind the scenes to help keep the festival running smoothly and enhance the attendee experience. In addition to printing all festival signage and VIP and Club passes, we’re also helping concertgoers connect with the music they love via our Find Your Jazz scavenger hunt, a free photo opportunity and listening stations that allow people to sample the artists playing at the festival.
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Behind the music: Xerox technology
Back in 2009, Xerox kicked off its inaugural year of title sponsorship by providing festival organizers with a simple, efficient solution to prevent ticket counterfeiting. Xerox® FreeFlow® FluorescentMark Text, which is only visible under UV light, made the admission passes easy to authenticate. And a weatherproof, tear-proof stock ensured that they withstood the elements and lasted all nine days of the 2009 event. We’ve added even more security features in 2012, including MicroText marks legible only with a magnifying device and Correlation Marks, which is text that’s only visible when superimposed by a "key" overlay.
Tickets and passes aren’t the only printed materials getting the technology treatment. The highly sought after, instant-win badge in our Find Your Jazz scavenger hunt features Xerox® InfraredMark technology, which uses standard CMYK toner to create “hidden” text that becomes visible only when exposed to infrared light.
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Xerox Rochester International Jazz Fest Fan Photos
Keep your memories alive with official Xerox Rochester International Jazz Festival photo products.
So you think you’re a jazz freak?
Xerox showcased its one-to-one cross-media marketing expertise and software and collaborated with the jazz festival organizers to produce a customizable campaign to promote the festival.
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Video: See how Xerox collaborates, innovates, improvises and personalizes to promote the jazz festival.
Xerox Rochester International Jazz Festival