United States> change country
Sponsorship History
 

Sponsorship History

2009 marks our fifth season as title sponsor of the Ducati Xerox Team.

This successful journey has seen the sponsorship grow with lots of initiatives that have served to reinforce the Ducati Xerox connection both on and off the track, including PR and promotions, Ducati Xerox showbike displays across Europe and beyond, team appearances at key Xerox trade shows and an extensive merchandise and collateral program.


Key facts

Gary McCoy

2004: Team Xerox Ducati/ Ducati NCR Team
Trial period with the Ducati satellite Team

Riders: Gary McCoy and Miguel Praia

Toseland and Laconi

2005: Ducati Xerox Team, the first season
First year as title sponsor with 2004 World Champion James Toseland accompanied by French team mate Regis Laconi. James finished 4th while Regis claimed 6th.

Troy Bayliss World Superbike Champion

2006: Ducati Xerox Team and a Championship year
New riders, Troy Bayliss and Lorenzo Lanzi. Following 12 season wins, Bayliss claimed his second World Superbike crown. Lanzi claimed 8th position in his first full season in the factory team.

Bayliss and Lanzi

2007: Ducati Xerox Team and a tough season
Despite 7 wins, Troy managed only 4th place following a mid-season crash. Lanzi finished his Ducati Xerox career with 7th position overall.

2008: New Bike, new brand and another Championship
The launch of the Ducati 1098 and a refreshed Xerox brand started the season off well. The sponsorship is now telling the story of ‘Many People, One Passion, One Team’. Bayliss retired with a 3rd WSBK crown, his second as a Ducati Xerox rider. Fabrizio makes a solid debut for the team with 8th position overall including 7 podiums.
Troy Bayliss and Michel FabrizioThe 2008 Championship Winning Team

Ducati Xerox Team Results

YearPodiumWins2nd Place3rd PlacePole
20082611788
2007167436
20061812335
2005154671


FUN Facts from 2008 !
  • Half a ton of pasta and 7000 expresso coffees were consumed in the Ducati Xerox Team hospitality over the 2008 season!
  • 30,000 kms of Xerox branding exposure on the Team trucks travelling from race to race
  • 120,000 posters printed by Xerox and given to race fans in the paddock
  • 2000 Xerox guests entertained in the hospitality marquee