2008 marks our fourth season as title sponsor of the Ducati Xerox Team having had a successful trial period with the satellite Ducati NCR Team in 2004. What a great journey it has been so far.

The Ducati Xerox Team is our major pan-European sponsorship. At the heart of both Ducati and Xerox are team-work and passion which unite these two great companies in this partnership. They are also key in determining success on the track and delivering ‘top business’ to our company.

By joining forces with such a dynamic brand, the sponsorship makes us look more stylish and unique. It also enables us to talk about our brand, build up our image and engage loads of customers. All seriousness aside, the sponsorship is also tremendous fun and one heck of an emotional rollercoaster of an adventure!

This successful journey has seen the sponsorship grow with lots of initiatives that have served to reinforce the Ducati Xerox connection both on and off the track, including PR and promotions, Ducati Xerox showbikes displays across Europe and beyond, team appearances at key Xerox trade shows and an extensive merchandise and collateral program.

Download Video (25 MB)