When you watch a Cirque du Soleil®
performance, you probably are not wondering how they produce documents or manage their day-to-day business operations. Cirque du Soleil’s
shows are visceral, colorful and awe-inspiring. It takes a lot of planning, preparation and work behind the scenes to consistently deliver such first-rate performances.
While the acrobats rehearse amazing feats, the costume designers are dreaming up incredible ensembles, the artistic directors are conceptualizing future shows, and the marketing executives are coordinating campaigns to drive ticket sales. There are countless others involved, but they all depend on documents to communicate key information.
That’s why Cirque du Soleil
chose Xerox to be the exclusive provider of office equipment
and document technology
for its Big Top and Arena Touring shows in the United States, Canada and Europe. We take care of the business behind the scenes so Cirque du Soleil
can do what it does best: bring elegant, magical and fantastical experiences to people around the world.
Xerox will work with Cirque du Soleil—at its headquarters, satellite offices and on its Big Top and Arena touring shows—to streamline business processes and simplify document management. In addition to providing managed print services, we will help develop customized cross-media campaigns to drive more engagement and ticket sales.
Graph ExpoCirque du Soleil will help Xerox tell our story at Graph Expo 2011—the most comprehensive prepress, printing, converting, mailing, fulfillment and digital equipment tradeshow in the Americas. From Cirque du Soleil animators in the Xerox booth to a live discussion between Xerox CEO Ursula Burns and Cirque du Soleil Vice-President Improvement, Technologies and Knowledge Management Bernard Hébert, this year’s event promises to be a spectacle worth attending.
The trademark Cirque du Soleil
is owned by Cirque du Soleil and used under license.
Photos: OSA Images Costumes Liz Vandal © 2009 Cirque du Soleil