Vibrant, colourful and innovative: Xerox and Cirque du Soleil

Our partnership

When you watch a Cirque du Soleil® performance, you are probably not wondering how they produce documents or manage their day-to-day business operations. Cirque du Soleil’s shows are visceral, colourful and awe-inspiring. It takes a lot of planning, preparation and work behind the scenes to consistently deliver such first-rate performances.

While the acrobats rehearse amazing feats, the costume designers are dreaming up incredible ensembles, the artistic directors are conceptualising future shows and the marketing executives are co-ordinating campaigns to drive ticket sales. There are countless others involved, but they all depend on documents to communicate key information.

That’s why Cirque du Soleil chose Xerox to be the exclusive provider of office equipment and document technology and services for its Big Top and Arena Touring shows in the United States, Canada and Europe. We take care of the business behind the scenes so Cirque du Soleil can do what it does best: bring elegant, magical and fantastical experiences to people around the world.

Cirque du Soleil
The Solution
Xerox will work with Cirque du Soleil – at its headquarters, satellite offices and on its Big Top and Arena touring shows – to streamline business processes and simplify document management. In addition to providing managed print services, we will help develop customised cross-media campaigns to drive more engagement and ticket sales.

The trademark Cirque du Soleil is owned by Cirque du Soleil and used under licence.
Photos: OSA Images Costumes Liz Vandal © 2009 Cirque du Soleil