The Business of Entertainment - Xerox and Universal Studios

About Xerox and the Barclays Dubai Tennis Championships

Dubai, one of the most exciting cities in the world, plays host to one of the most glamorous tournaments in professional tennis. The Barclays Dubai Tennis Championships, played in the luxurious surroundings of the Aviation Club, has been voted “Best Venue” by players on the Men's ATP World Tour for three consecutive years.

Officially inaugurated in February 1993, the event was made even bigger in 2001, with the introduction of the Dubai Women's Open to run alongside the men's event. Since then, the best players in the world, including Roger Federer, Serena Williams, and others have consistently appeared.

For the last 10 years, Xerox Emirates has been a key partner of the tournament, helping to ensure everything runs as efficiently and effectively as possible.

As Official Document Sponsor of the Barclays Dubai Tennis Championships, Xerox provides a range of products and services, including desktop multifunction devices, heavy duty printing equipment, on-site technical expertise and related services. The result is enhanced information flow for officials, players, staff, fans and media.

As a result, tournament officials can focus on what’s happening on the court instead of worrying about what’s going on with document and information flow behind the scenes.

No wonder the event manages to impress the world's best every year.