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In this role, Firestone guides the strategy development for Xerox and is responsible for the company’s activities in Asia. This includes managing Xerox’s strategic partnership with Fuji Film, (i.e., Fuji Xerox), and, separately, accelerating sales and business development for Xerox’s Business Process Outsourcing business throughout the Pacific Rim.
Since 2008, Firestone had led Corporate Operations where he was responsible for a variety of corporate functions including the integration of Affiliated Computer Services (ACS). In 2004, he was appointed president, Xerox North America, where he was responsible for direct and indirect channels of distribution in the United States and Canada including direct sales and service, agents, resellers and Teleweb. In this role, he led the company's $1.5 billion acquisition of Global Imaging Systems, increasing Xerox's access to small and mid-size businesses in the U.S. by 50 percent.
Firestone joined Xerox from IBM in August 1998 as president of the Xerox Channels Group, responsible for creating a network of resellers for Xerox's office printers and multifunction systems. He then was named senior vice president for the Corporate Strategy and Marketing Group.
At IBM, Firestone was responsible for all of the company's consumer products and services for the home and family market. He joined IBM in 1995, helping launch a new division to develop and market hardware, software and multimedia products. Firestone headed the consumer division of Ameritech, a telecommunications company, from 1993 to 1995. From 1978 to 1993, he worked at American Express in a number of financial and general management positions, including president of the Japan division and president of the Travelers Cheque division.
Firestone received a bachelor's degree in international economics from Georgetown University School of Foreign Service and a master's degree in management from Yale University. He is a board director of The Goodyear Tire & Rubber Company and chairman of The Advisory Board for the Yale University Center of Customer Insights.