Since our earliest days, Xerox has been a values-driven company. Our founder and first chairman, Joseph C. Wilson, first articulated a set of core values in 1960, less than a year after we introduced the first plain paper copier and launched the modern-day Xerox.

Just about everything in the company and in our industry has changed and changed again since then – everything except our six core values:

• We succeed through satisfied customers.
• We value and empower our employees.
• We deliver quality and excellence in all we do.
• We require premium return on assets.
• We use technology to develop market leadership.
• We behave responsibly as a corporate citizen.

Each generation of Xerox people have embraced these values, adapted them and strengthened them. In a world of constant change and turmoil, they continue to be our constant – our North Star in both calm and turbulent waters. Although they are six individual statements, we view them as an integrated whole. Seen through that prism, they are what make Xerox Xerox. They are an essential part of our “true colors.” This marks the first time we are publishing a comprehensive Global Citizenship Report. We see it not only as an opportunity to report on our progress, but also as a measuring stick to identify areas where we need to improve. Like most things in business, corporate responsibility is a race without a finish line. As good as we may be today, we have to be even better tomorrow – and not by a little, but by a lot.

We understand that we are in business to make money for our shareholders; to create value for our customers; and to push the frontiers of technology in order to stay on the cutting edge of innovation. But we also understand that we have an obligation to our employees to provide them with a great workplace in which to grow, develop and contribute; to act responsibly as a good corporate citizen of our planet; and to pursue excellence in everything we do.

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